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UNILEVER PERSONAL CARE | PUBLIX

Shoppers turn to Publix for their food and refreshment needs, but that doesn’t translate to personal care as often as it should. Publix asked us to create a campaign that would interrupt Publix shoppers’ grocery trips and inspire them to discover all that Unilever has to offer.

Our There's More to Explore campaign showed shoppers that with a little exploration they can find the range of hair and skin products they expect from a specialty store at
the Publix prices that they love. Before entering the store, targeted banners and social channels put the campaign on their radar. Once in store, Shopkick and strategically-placed signage encouraged them to explore the personal care aisle for trusted brands and new innovations.
 
Project Roles:
CD: Tracy Mathison // ACD: Jacqueline McCabe // AD: Kathleen Scott // Copy: RC Jones
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After two years, Unilever and Publix wanted to reimagine the approach and update There's More to Explore with a focus on convenience "one-stop-shop" messaging. My coworkers Allie Johnson and Matt Bidwell evolved the look and feel and created the below tactics that will be in store through 2021.
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