UNILEVER FOOD | ALBERTSONS
Feed Their Futures is a program that Albertsons and Unilever partnered on to improve access to fresh food and education. The goal was to help underserved Southern California youth and their families take a fresh approach to food so that they may secure their well-being now and in the future.
By simply purchasing Unilever products at Albertsons, shoppers helped support curriculum for Los Angeles teachers and assist in growing fresh food gardens, plus promoting new ideas about food education in underprivileged Los Angeles neighborhoods.
This program was executed in Albertsons stores as well as digital and social channels. Below you'll see the final look and feel that was developed and some examples of the program in use. I've also included additional key visuals presented to the client to show the range of options.
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Project Roles:
CD: Tracy Mathison // ACD: James Zachman // AD: Kathleen Scott // Copy: Jamie Bliss + RC Jones
