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THE BEST MEALS HAPPEN AT HOME | PUBLIX
The Best Meals Happen at Home is a multi-manufacturer program at Publix, led by Unilever, that includes Campbell's, Kraft Heinz, PepsiCo, General Mills and Conagra.
The program promotes enjoying simple, easy meals at home with family. We leverage recipes from each brand to create a beautiful series of images used for pre-shop and in-store tactics. With 7 pulses per year, one of our key aims it to make each wave unique while maintaining a consistent program look.
From creating the initial look and feel to getting finished tactics out the door, I’ve touched each piece of this program and evolved its look over multiple years. I've had the privilege of creating a large body of work and gathered immense photoshoot experience after leading 10+ shoots.
Project Roles:
CD: Tracy Mathison // ACD: Jacqueline McCabe // AD: Kathleen Scott //
AD Support: Allie Johnson, Matt Bidwell Copy: RC Jones + Courtney McCormack // Photographer: Laurie Proffitt
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